Hershey joins Ferrero in talks on Cadbury
NEW YORK (Reuters) - U.S. chocolate maker Hershey Co (HSY.N) has held talks for several weeks with Italy's Ferrero Spa over a potential bid for Cadbury Plc (CBRY.L) that would rival a hostile offer from Kraft Foods Inc (KFT.N), The Wall Street Journal reported on Tuesday.
Citing people familiar with the matter, the Journal said Hershey executives have been more aggressive about pursuing a deal, though financial details have not been discussed and no offer has been produced.
One obstacle is which company would take control of Cadbury's higher-margin gum and candy businesses, the Journal said.
Hershey officials could not be immediately reached.
reuters.com
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